GAME PLAN
To be the globally recognized
platform for young people to
progressively discover, enjoy
and excel through Rugby
in the USA and beyond.
VISION
VISION
To be the globally
recognized platform
for young people
to progressively
discover
enjoy
and excel
through Rugby
in the USA
and beyond
athletes, peers, media, sporting organizations, sponsors
coaching, content, apparel, event, programming, technology
ages 4 - 25
high performance pathway, innovative, continuous, advancing, integrated, life-long
emerging markets, 7s and women in mature rugby markets, new skills
fun, physical, culture, community
learn, perform, challenge, compete
social, physical, emotional, cognitive and spiritual
domestic comm. development: national high-performance,
selective international
BRAND
Respect
Camaraderie
Challenge
Accountability
Honor, self-discipline, the rugby code
Fraternity, inclusiveness, world-citizenship
Skill acquisition, achievement, continous learning, opportunity
Responsibility, integrity, self-discipline
Inspiration
Joy, fun, sociability, celebration
Well Being
Physical health, mental fitness, social belonging
VA L U E S
Serevi Intentions & Action:
- Capitilize on North America
- Scale the Platform
- Build the Base
- Know When and How to Say “No”
- Leverage Key Relationships
- Inclusiveness (age, ability, gender and skill)
- Create Immersive Brand Experiences
- Consistent, Sustained Presentation and delivery
- Tell Rugby’s Story
- Disciplined, Focused Execution
- Continuous Program Improvement / QA
- Financial Intelligence
- Share (cooperate, partner, educate, participate)
VISION
2016
Serevi Business Vision
“To be the globally recognized
platform for young people to
progressively discover, enjoy
and excel through rugby in
the USA and beyond.
MISSION
2015
2014
BRAND
Serevi Identity
“Creating Joyful Warriors”
Supported by Serevi Culture and
reflected by Serevi Corporate persona
Corporate
Strategy
Values
Respect
Camaraderie
Challenge
Accountability
Inspiration
Wellbeing
C O R P O R AT E S T R AT E G Y
13.8%
Average Annual Growth
2008 - 2013
81.0%
To t a l % G r o w t h
2008 - 2013
ACCORDING
U.S. TRENDS
IN TEAM SPORTS
RESEARCH
SPORT OF RUGBY GROWTH
Open to both boys and girls, Serevi Youth Rugby provides extended
opportunities for young rugby players of all skill levels to sharpen their
physical capabilities and their understanding of the game. After school
programs, multi-day camps, and non-contact leagues are intended to
introduce rugby and develop skills through fun games in a safe, athletecentered environment. Our program design and delivery emphasizes
values such as sportsmanship, teamwork, and respect.
AFTER SCHOOL
PROGRAMS
SUMMER CAMPS
LEAGUES
& CLINICS
MINIS / ELEMENTARY / MIDDLE SCHOOL
Our partnership with USA Rugby and our development of the USA
Rugby Academy has enhanced our programming for high school aged
boys and girls from novice though high performance. Through Training
Camps and Resident Camps, The USA Rugby Academy programming
identifies and develops performance-critical areas in athletes and
displays those criteria areas to USA Rugby national team coaches for
both 15s and 7s.
DEVELOPMENT TRAINING CAMPS
HIGH PERFORMANCE
TRAINING & RESIDENT CAMPS
HIGH SCHOOL / COLLEGIATE / ADULT
• Annually identify 50+ High School girls for entry into the high
performance pathway
• Create opportunities for the USA Rugby High School All Americans
Girls to experience high level training and competition in both 7s and 15s
games domestically and internally
• Provide talent identification opportunities for players by means of
camps and training that prepares for the next step along the USA Rugby
High Performance Pathway
• To improve and maintain a consistent level of play while continuing to
grow participation
IDENTIFICATION | EXPOSURE | EXPERIENCE
Designed to unlock the potential and creativity of all rugby
players, The Serevi Rugby Institute provides structured high
performance training for individuals, and groups. Training sessions are
designed to develop physical and cognitive skills in a competitive
environment. Players experience sharper skills, enhanced speed and
agility, and smarter decision-making under pressure, as well as the
confidence needed to succeed on the field.
JUNIOR
ATHLETES
SENIOR
ATHLETES
ELEMENTARY / MIDDLE & HIGH SCHOOL / COLLEGIATE / ADULT
MEN & WOMEN
SEATTLE, WA
MEN & WOMEN
SAN DIEGO, CA
Custom designed to meet the needs of individual teams or clubs, The
Powered by Serevi Programs are built with your success in mind. Being
Powered by Serevi means having access to our rugby specific resources
for both players and coaches. Serevi branded uniforms, strength and
conditioning programs, nutritional guidance, and reconditioned practice
and game plans are just some of the services we provide to ensure you
and your team are raising the level of your game.
ELEMENTARY / MIDDLE & HIGH SCHOOL / COLLEGIATE / ADULT
Serevi Selects provides the performance pathway with a brand
encompassing destination. Having a internationally competitive outlet in
addition to the US National teams provides players with an additional
ambition to drive their goals. The Selects teams not only showcase
individual player talent, but also the success of Serevi programming and
the performance pathway. Internationally competitive teams for both men
and women shows what Serevi can do for rugby players with even the
highest aspirations.
MEN’S ELITE
& HIGH SCHOOL
WOMEN’S ELITE
& HIGH SCHOOL
2013 & 2014
CHAMPIONS
Men’s Elite Division
The Serevi Rugby Performance Pathway is
designed to introduce, identify, and develop
performance-critical areas in both athletes
and coaches with opportunities to
commence at any point in their career.
®
P E R F O R M A N C E PAT H W AY
VICTORIA
SEATTLE
PORTLAND
BOISE
MINNEAPOLIS
MADISON
CHICAGO
SACRAMENTO
GLENDALE
SAN FRANCISCO
SALT KANSAS CITY
LAKE
LAS VEGAS
LOS ANGELES
SAN DIEGO
BOSTON
HARTFORD
NEW YORK
PHILADELPHIA
WASHINGTON DC
COLLEGE
PARK
ATLANTA
DALLAS
NEW ORLEANS
18,500 Athletes
ORLANDO
UNITED
KINGDOM
CANADA
CHINA
USA
BERMUDA
HONG KONG
SRI LANKA
FIJI
BRAZIL
AUSTRALIA
9,800 Athletes
MEDIA
SEREVI
NEWS
SEREVI
WEBSITE
20,000
Subscribers
2,800
Unique visits per week
INSTAGRAM
TWITTER
FACEBOOK
YOU TUBE
4,280
Followers
7,845
Followers
56,292
Likes
477
Subscribers
S P O R T I N G PA R T N E R S
A F F I L I AT E D C L U B S
C O R P O R AT E PA R T N E R S
C O R P O R AT E S P O N S O R S