C AMERI 50% of Americans say are important. chips and soda. 60% of millennials eat out They are driving the at fast food restaurants organic food trend. BUT The top snack choices that healthy snacks YET 1 ATTITUDES TOWARD FOOD CONTRADICT CONSUMPTION PATTERNS NDS 6 TRE OOD CULTUR F E AN of Americans are still once a week. 57% of Americans consider themselves adventurous eaters. HOWEVER Italian, Chinese and Mexican continue to be the top most requested ethnic foods when dining out. Clearly, the facts don’t align. Income, geographic location, and lack of time impede a healthier lifestyle shift. However, a strong desire to change unhealthy eating habits is increasing as scientific proof continues to place healthy eating as a priority for mental and physical well being. 2 DEMAND OF “SUSTAINABLE & RESPONSIBLE” PRACTICES 58% of Americans say they are likely to make a restaurant choice based on its environmental sustainability efforts. 50% say they would pay a premium if they It’s important to be transparent knew the restaurant about the source and growth of was investing in food, treatment of animals, the environmental ingredients and nutritional value. sustainability and social responsibility. 3 LOC AL FOOD MOVEMENT Locally grown produce has been a top food trend since 2009 and in 2015, local sourcing of meat and seafood continues to top the trends list. 64% of adults say they are more 24% likely to visit a restaurant offering locally-sourced increase since 2007 in ingredients. households growing at least some of their own food. 4 HEALTHFUL CHOICES AND MINDFUL EATING Consumers are looking for shorter ingredient lists and foods that don’t have preservatives, artificial flavors or colors, high fructose corn syrup, gluten or wheat. 72% 1/3 20% are more likely to visit to cut down or eliminate of fresh food in the US a restaurant that offers gluten from their diets. in the past 10 years. of Americans say they of adults say they want growth in consumption healthy options. 5 SNACK TIME = MEALTIME With increasingly on-the-go lives, Americans have become incredibly flexible and unstructured in their eating habits. 50% of all eating occasions are snacks. 48% of Americans say they look for sharable items or snack offerings when dining at sit down restaurants. 51% of consumers say they snack at least twice a day. 6 Korean, French, Thai, Spanish and South GLOBAL FLAVORS American cuisines are on the rise. 18% increase in the amount of ethnically authentic items ordered compared to a year ago. 70% 57% favorite restaurant foods themselves adventurous eaters. of Americans say their of Americans consider provide flavors that can’t easily be duplicated at home. Adventurous eating is the result of increasingly diverse ethnic demographics. Additionally, Millennials are propelling regional ethnic flavors, herbs, seasonings and sauces into the hands of chefs and onto menus. SOURCES: What’s Next in Food Trends”, Food Network 2014 | National Restaurant Association, Restaurant.org Food Trends 2014 CBS News, 10 Hot Food Trends to Expect In 2014 | NRA Restaurant Industry Factbook, 2014 | The Sustainable Restaurant Association (SRA), 2013 | 2014 Restaurant Industry Forecast, National Restaurant Association | Mintel Full Service Restaurant Menu Insights, 2014 | Hartman Group, Modern Eating in America, 2013 | Mintel, Innovation Trends on the Menu, Flavor Trends 2014 | NRA What’s Hot”Culinary forecast 2014
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