C
AMERI
50%
of Americans say
are important.
chips and soda.
60%
of millennials eat out
They are driving the
at fast food restaurants
organic food trend.
BUT
The top snack choices
that healthy snacks
YET
1
ATTITUDES
TOWARD FOOD
CONTRADICT
CONSUMPTION
PATTERNS
NDS
6
TRE
OOD CULTUR
F
E
AN
of Americans are still
once a week.
57%
of Americans consider
themselves adventurous
eaters.
HOWEVER
Italian, Chinese and
Mexican continue
to be the top most
requested ethnic
foods when dining out.
Clearly, the facts don’t align. Income, geographic location, and
lack of time impede a healthier lifestyle shift. However, a strong
desire to change unhealthy eating habits is increasing as scientific
proof continues to place healthy eating as a priority for mental and
physical well being.
2
DEMAND OF “SUSTAINABLE
& RESPONSIBLE” PRACTICES
58%
of Americans say they are likely to
make a restaurant choice based on its
environmental sustainability efforts.
50%
say they would pay
a premium if they
It’s important to be transparent
knew the restaurant
about the source and growth of
was investing in
food, treatment of animals, the
environmental
ingredients and nutritional value.
sustainability and
social responsibility.
3
LOC AL FOOD MOVEMENT
Locally grown produce has been a top food trend since
2009 and in 2015, local sourcing of meat and seafood
continues to top the trends list.
64%
of adults say they are more
24%
likely to visit a restaurant
offering locally-sourced
increase since 2007 in
ingredients.
households growing at
least some of their own food.
4
HEALTHFUL CHOICES
AND MINDFUL EATING
Consumers are looking for shorter ingredient
lists and foods that don’t have preservatives,
artificial flavors or colors, high fructose corn
syrup, gluten or wheat.
72%
1/3
20%
are more likely to visit
to cut down or eliminate
of fresh food in the US
a restaurant that offers
gluten from their diets.
in the past 10 years.
of Americans say they
of adults say they want
growth in consumption
healthy options.
5
SNACK TIME = MEALTIME
With increasingly on-the-go lives, Americans
have become incredibly flexible and
unstructured in their eating habits.
50%
of all eating occasions
are snacks.
48%
of Americans say they look
for sharable items or snack
offerings when dining at sit
down restaurants.
51%
of consumers say they
snack at least twice a day.
6
Korean, French, Thai,
Spanish and South
GLOBAL FLAVORS
American cuisines are
on the rise.
18%
increase in the amount of
ethnically authentic items
ordered compared to a year ago.
70%
57%
favorite restaurant foods
themselves adventurous eaters.
of Americans say their
of Americans consider
provide flavors that can’t
easily be duplicated at home.
Adventurous eating is the result of increasingly diverse ethnic demographics. Additionally, Millennials are
propelling regional ethnic flavors, herbs, seasonings and sauces into the hands of chefs and onto menus.
SOURCES:
What’s Next in Food Trends”, Food Network 2014 | National Restaurant Association, Restaurant.org Food Trends
2014 CBS News, 10 Hot Food Trends to Expect In 2014 | NRA Restaurant Industry Factbook, 2014 | The Sustainable
Restaurant Association (SRA), 2013 | 2014 Restaurant Industry Forecast, National Restaurant Association | Mintel
Full Service Restaurant Menu Insights, 2014 | Hartman Group, Modern Eating in America, 2013 | Mintel, Innovation
Trends on the Menu, Flavor Trends 2014 | NRA What’s Hot”Culinary forecast 2014