MOBILE GALLERY OVERLAY
SWIPE
GALLERY
DESKTOP
TABLET
MOBILE
Position: Interstitial or user-initiated overlay
Action: Overlay displays slideshow, resolves to banner
Creative: Image,text or video elements
RESOLVES TO
LEADERBOARD
MOBILE GALLERY OVERLAY - SPECS
DESCRIPTION
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On load, interstitial displays full screen.
Gallery also auto plays through frames of content.
Gallery frames can include imagery, messaging, and video.
Overlay can include main imagery or messaging.
Upon “Close”, the unit collapses to mobile leaderboard.
Optional Landscape view of unit can be displayed.
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ASSETS
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Gallery Assets: Portrait - 640x300 JPEG (320x150 @2X), Landscape - 300x640 JPEG (150x320 @2X) JPEG files, 10 files maximum.
Main Image: Portrait - 640x660 JPEG (320x330 @2X), Landscape - 660x640 JPEG (330x320 @2X).
Mobile Leaderboard: 640x100 JPEG (320x50 @2X).
Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
3rd Party Tracking: Click and impression tags accepted.
MOBILE GALLERY OVERLAY - SPECS
OPTIONAL ASSETS
• 1-2 Additional Videos: Player can accommodate a maximum of 3 videos, same specs as Main Video above.
• States 1-2 Mocks: Mockups of how unit should look in the 2 states, based on VICE-provided PSD templates.
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TARGETING & BEHAVIOR
• Frequency Cap: None.
• Pre-Roll: Overlay expands on load. On load, gallery cycles frames.
• User Initiated: Frames auto cycle stops after user initiated hover. Video plays in viewport after user initiation. Navigation of frames is by
user initiated swipe. Overlay is closed on initiated click of close button or overlay background.
MOBILE GALLERY OVERLAY - SPECS
STATE #1 - GALLERY OVERLAY
• On load, interstitial displays in full viewport.
• Overlay displays over entire viewport.
• Gallery auto plays through frames of content.
• Gallery frames can include imagery, messaging, and video.
• Overlay can include main imagery or messaging.
• Optional Landscape view of unit can be displayed.
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STATE #2 - RESOLVE STATE
• Upon “Close”, the unit collapses to mobile leaderboard.
STATE #1
STATE #2