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MOBILE STANDARD IAB INTERSTITIAL
300X250
RESOLVES
TO LEAVE
BEHIND
UNIT
DESKTOP
300x250
300x600
Position: Banner and overlay
Action: Overlay expands on load, resolves to banner
Creative: Image, text or video elements
300X600
RESOLVES
TO LEAVE
BEHIND
UNIT
MOBILE 300X250 INTERSTITIAL - SPECS
DESCRIPTION
1. On load, interstitial displays full screen.
2. Overlay can include main imagery, messaging, and video.
3. Upon “Close”, the unit collapses to mobile leaderboard.
!
ASSETS
•
•
•
•
•
Main Image: 600x500 JPEG (300x250 @2X).
Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length.
Mobile Leaderboard: 640x100 JPEG (330x50 @2X).
Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
3rd Party Tracking: Click and impression tags accepted.
!
OPTIONAL ASSETS
• States 1-3 Mocks: Mockups of how unit should look in the overlay and up to 2 leave behind states, based on VICE-provided PSD templates.
MOBILE 300X250 INTERSTITIAL - SPECS
TARGETING & BEHAVIOR
• Frequency Cap: None.
• Pre-Roll: On load, overlay expands.
• User Initiated: Video plays in full viewport on user initiation. Overlay is closed on initiated click of close button or overlay background.
MOBILE 300X250 INTERSTITIAL - SPECS
STATE #1 - 300x250 INTERSTITIAL
• On load, interstitial displays in full viewport.
• Overlay can include imagery, messaging, and video.
• Close button in upper-right corner.
!
STATE #2 - LEAVE BEHIND UNIT
• Upon “Close”, the unit collapses to a 320x50
leaderboard or 300x250 Leave Behind Unit.
OVERLAY STATE
MOBILE 300X600 INTERSTITIAL - SPECS
DESCRIPTION
1. On load, interstitial displays full screen.
2. Overlay can include main imagery, messaging, and video.
3. Upon “Close”, the unit collapses to mobile leaderboard.
!
ASSETS
•
•
•
•
•
Main Image: 440x880 JPEG (220x440 @2X).
Video: 1200x667 pixels MP4 or YouTube URL, 24 fps, approx. 1200kbps, stereo audio, 0:30 - 3:00 minutes in length.
Mobile Leaderboard: 640x100 JPEG (320x50 @2X).
Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
3rd Party Tracking: Click and impression tags accepted.
!
OPTIONAL ASSETS
• States 1-3 Mocks: Mockups of how unit should look in the overlay and up to 2 leave behind states, based on VICE-provided PSD templates.
MOBILE 300X600 INTERSTITIAL - SPECS
TARGETING & BEHAVIOR
• Frequency Cap: None.
• Pre-Roll: On load, overlay expands.
• User Initiated: Video plays in full viewport on user initiation. Overlay is closed on initiated click of close button or overlay background.
MOBILE 300X600 INTERSTITIAL - SPECS
STATE #1 - 300x600 INTERSTITIAL
• On load, interstitial displays in full viewport.
• Overlay can include imagery, messaging, and video.
• Close button in upper-right corner.
!
STATE #2 - LEAVE BEHIND UNIT
• Upon “Close”, the unit collapses to a 320x50
leaderboard or 300x250 Leave Behind Unit.
OVERLAY STATE