Download Report

RICH MEDIA OVERLAY - ANIMATED
RESOLVES TO LEAVE
BEHIND UNIT
ARTWORK
ANIMATES
DESKTOP
TABLET
MOBILE
Position: Interstitial or user-initiated overlay
Action: Assets animate and/or contain playable video
Creative: Image, video or text elements
RICH MEDIA OVERLAY - ANIMATED - SPECS
DESCRIPTION
1. Overlay loads automatically from either a 300x250, 300x600, or 970x250 with messaging.
2. Messaging and imagery animates into frame. Maximum of 15 seconds duration of the animation.
3. User clicks to close overlay.
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REQUIRED ASSETS
• Key Messaging and Branding: Any copy or branding assets appropriate to the campaign.
• 3rd Party Tracking: Click and impression tags accepted.
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OPTIONAL ASSETS
• 1-2 Additional Videos: Player can accommodate a maximum of 3 videos, same specs as Main Video above.
• Background Skins: 1400x800 PSD of JPEG background images for states.
• States 1-4 Mocks: Mockups of how unit should look in the 1 overlay and up to 3 leave behind states based on VICE-provided PSD templates.
RICH MEDIA OVERLAY - ANIMATED
TARGETING & BEHAVIOR
• Frequency Cap: 1x/user/day.
• Pre-Roll: On load animation for 15 seconds maximum.
• User Initiated: Overlay is closed on initiated click of close button or overlay background.
RICH MEDIA OVERLAY - ANIMATED
STATE #1 - FULLSCREEN OVERLAY
• Overlay loads automatically from either a 300x250,
300x600, or 970x250 with messaging.
• Messaging and imagery animates into frame. Maximum
of 15 seconds duration of the animation.
• User clicks to close overlay.
RICH MEDIA OVERLAY - ANIMATED
STATE #2 - LEAVE BEHIND UNIT
• Closing the overlay will leave behind a 300x250,
300x600, or 970x250 unit on the site.
• Frequency cap is set to open the overlay once (1) per day.
• Optional messaging, video, art & call-to-action can be
different in the leave behind unit from the overlay.