Position Description

Position Description
POSITION TITLE
Senior Communications Advisor
BUSINESS GROUP
People and Communications
REPORTS TO
Communications Account Manager
COVERAGE
Individual Employment Agreement
ABOUT ACC
ACC’s vision is to create a unique partnership with every New Zealander, improving their quality of life by
minimising the incidence and impact of injury.
ACC values:





People before process
Safe Kiwis
Fair and Open
Good partners
Responsible stewards
ACC is the Crown entity set up under the Accident Compensation Act 2001 to deliver New Zealand’s accident
insurance scheme (the Scheme). The purpose of the Scheme is to deliver no-fault personal injury cover for
everyone in New Zealand, including overseas visitors.
POSITION PURPOSE
This position is responsible for assisting the Account Manager to provide proactive communications advice
and support to an assigned area within ACC. The Senior Communications Advisor works with managers and
staff to deliver communications solutions using tools developed within the Communications Team. It is
responsible for developing communications capability within the assigned area, and developing a deep
understanding of the business to ensure communications solutions and tools meet business needs.
SCOPE OF POSITION
Direct reports: 0
Number of staff in cost centre:
KEY WORKING RELATIONSHIPS
Internal:
External:









Manager Corporate Communications
Communications Account Manager
Group managers and staff
GM People & Communications
People Services Business Partners
Other ACC managers and staff
Other government agencies
Communications communities of
practice
KEY ACCOUNTABILITIES
ACCOUNTABILITIES
DELIVERABLES
Communications
strategy


Assist the Account Manager to implement ACC’s communications strategy
within the assigned area
Ensure that the communications strategy is well understood within the
assigned area, remains fit for-purpose and assists in the achievement of
ACC’s strategic objectives
Communications
policy

Translate ACC’s communications strategy into practical and effective
frameworks, policies and processes that meet business needs within the
assigned area
Strategic
communications
support

Assist the Account Manager to provide strategic communications advice to
managers and staff within the assigned area
Quickly understand a range of complex and diverse business issues and
understand and advise on the communications implications
Escalate issues which represent a significant risk to ACC to the Account
Manager
Assist the Account Manager to apply effective processes to identify risk, and
strategies to manage that risk
Escalate issues that could seriously impact on ACC’s reputation




Brand management


Relationship
management





People leadership
Accident Compensation Corporation

Protect and enhance the ACC brand, ensuring it is applied appropriately
and consistently
Ensure that key messages are well understood and consistently applied
throughout ACC communications
Partner and collaborate with other functions across the organisation
Build strong relationships with managers and staff within the assigned area
Develop strong networks in the communication sector
Understand needs, operating contexts, and problems/issues of audiences
and stakeholders
Understand and identify potential opportunities, solutions and assistance for
internal customers
Identify opportunities and risks, and apply effective forward thinking in a
constantly changing environment
Page 2 of 4
BEHAVIOURAL COMPETENCIES
BEHAVIOURAL COMPETENCY
FOCUS AREAS
Customer Focus
Level 2
Demonstrating Customer Focus is
about acting with the customer in
mind (internal or external) and
ensuring the customer is at the
centre of everything we do
Builds effective customer relationships






Establishes and maintains effective relationships with customers
and gains their trust and respect
Makes self available especially when the customer is going
through a difficult period
Is dedicated to meeting the expectations and requirements of
customers and internal stakeholders
Gives detailed reasons for providing or declining certain services
in a manner that maintains positive relationships
Handles difficult customers tactfully and with respect
Takes proactive steps to ensure the privacy of customer
information and makes suggestions for process improvements
Motivation to Achieve
Level 2
Motivation to Achieve is about
being action-oriented and
responding positively to
challenges and opportunities
Sets challenging objectives and overcomes obstacles








Accident Compensation Corporation
Delivers on assigned objectives and strives to overcome
obstacles or setbacks
Proposes new and innovative ways of achieving outcomes
Has a “can do” attitude – taking on new challenges and making
the most of opportunities
Plans and prioritises work, and tracks delivery to meet objectives
Is action oriented to get results and pursues all tasks with energy
and drive
Challenges colleagues and managers in a constructive way and
accepts decisions made in the organisations best interests
Seldom gives up before finishing especially in the face of
resistance or setbacks
Sets challenging objectives for themselves and others where
appropriate– ones that are a stretch but are not unrealistic or
impossible
Page 3 of 4
Teamwork
Level 2
Teamwork is about working
together constructively and
putting the team ahead of
individual success
Builds a cohesive team environment










Acknowledges the value of others' contributions; celebrates and
communicates the success of others
Avoids “reinventing the wheel” and uses networks to achieve
goals
Makes a conscious effort to understand other points of view and
engages in constructive dialogue
Gives constructive feedback to team members
Sets a positive example by contributing to team discussions in a
constructive manner (recognising that some people find
speaking in a group more difficult than others)
Accepts responsibility for team results
Resolves conflict in a timely manner that is respectful of differing
viewpoints and ensures that teamwork and trust is maintained
Is clear about roles and responsibilities in the team
Is aware of own behaviours and how they impact on others
Is committed to building 'One ACC'
ESSENTIAL EXPERIENCE AND QUALIFICATIONS












Communications experience in a large and complex corporate/government organisation
Proven experience in effective implementation of communications strategies and plans, programmes
and initiatives
Experience in providing proactive communications advice to managers and staff
Qualification in journalism, communications or related field
High level of interpersonal, relationship management and networking skills
Superior communications (written and oral) and presentation skills, using a variety of writing skills and
styles
Strong customer service orientation
Excellent problem solving and analytical skills
Political savvy and understanding of the machinery of government
Flexible, agile and resilient in a fast-paced and quickly changing environment
Able to handle highly sensitive and confidential information related to strategy, risk and issues
management
Ability to work effectively under pressure and manage multiple competing deadlines
Accident Compensation Corporation
Page 4 of 4