How to manage a food scare in an ‘always on’ world All participants will have the opportunity to request a complimentary diagnostic workshop with our experts. 9.00 – 10.30am Wednesday 22nd April 2015 Vanesa Bell Boardroom, Charlotte Street Hotel 15 – 17 Charlotte Street, London W1T 1RJ The world today We live in an online world where the spread of digital and social media conversations have made responding to a crisis harder than ever. Where once an issue could be contained locally, bad news can now spread across the globe in minutes. Consequently, companies need to work harder to monitor the issues landscape and are expected to react in a matter of minutes not days. 1 90 30 3 key learnings in an ‘always on’ world session How to prepare a crisis management strategy Proven tactics and strategies to safeguard your business during a crisis minutes places first come, first served Winning tips on maintaining customer confidence A showcase of good and bad practice examples Is ‘Nutgate’ the next ‘Horsegate’? When 22nd April 2015 Time 9.00 – 10.30am Andrew MacDougall Senior Executive Consultant Andrew has diverse experience in media relations, crisis communications, writing and editing, and digital and social media. Prior to joining MSLGROUP, Andrew served as Director of Communications to Canadian Prime Minister Stephen Harper. Andrew served as the chief government spokesperson and was a key component of the government’s crisis response team. One of the industries most affected by crisis and issues is the food and drink sector. Over the past 18 months we have seen food and drink products thrown into the spotlight as the media expose problems within the supply chain. Examples of this include this year’s nut contamination announcement. With growing pressure to now widen the nut investigation to test for contamination across all food products that contain paprika and cumin, ‘Nutgate’ now has the potential to eclipse the much-publicised ‘Horsegate’, which plagued the headlines throughout 2013. As leaders within corporate reputation, we work closely with some of the leading global food brands to help them anticipate, organise, simulate, and execute crisis strategies across their business. In response to the current ‘Nutgate’ issue, we are opening our doors and hosting an exclusive workshop with our leading international crisis and issues expert Andrew MacDougall and Adam Leyland editor of The Grocer, the bible of the fast moving consumer goods industry. Adam Leyland Editor, The Grocer An authority on issues as diverse as food pricing, binge drinking and a host of consumer trends, Adam is a very well-known figure in the food and drink industry, and makes regular appearances on the BBC, ITV, Sky News, and other media. He was also named Editor of the Year by the British Society of Magazine Editors in 2009. 9.00 – 9.30am How do you respond to a food scare in an ‘always on’ world? 9.30 – 9.45am What does a best practise crisis and issues example look like? 9.45 – 10.00am How does the media respond to a crisis story? 10.00 – 10.30am Q&A session