1. No category

Munich / Copenhagen, May 28 2015
Blackwood Seven Acquires German Media Agency
The Danish media agency Blackwood Seven is now entering the German market with the strategic acquisition of Booming, a media agency based in Munich. Booming’s annual turnover is approximately 50 million
Euros and employs a staff of 50. The German market is interesting due to an annual purchasing of media for
more than 20 Billion Euros – that market is what Blackwood Sevens wants a share of.
“Many of our international clients, both existing and potential, have requested a platform like ours. Germany has been at the top of our client’s wish list, and we are also looking into strategic acquisitions in other
countries, including in New York in the United States”, says Carl Erik Kjærsgaard, Co-Founder and Chairman
of the board at Blackwood Seven.
Blackwood Seven was established just 2 years ago, and have an ambition to outmatch the traditional media
agencies. The intention is to remove the costly intermediary between advertiser and media.
Blackwood Seven has created a platform, which gives the advertiser the possibility to predict the effect of
the media investment through real-time modeling, as well as utilizing the platform for automated purchase
of media advertisement. Additionally, the client is given access to a series of analytic tools that can help
optimize the output of their advertising budget.
“Our unique real time modelling enables the client and us to simulate, plan and predict, how the media
investment will affect the client’s business-KPI prior to running the campaign. Due to our real time
modeling our clients have experienced an increase in media effectiveness by 15-25 %.” states Thomas
Bertelsen, Co-Founder and Managing Partner at Blackwood Seven.
Raises 50 million Danish kroner in new capital
Blackwood Seven has just received 50 million Danish kroner in capital injection from Conor Venture
Partners leading the investment, followed by Vækstfonden and Sunstone Capital. The capital injection is to
ensure fast growth in the coming years i.a. through strategic acquisitions. The capital injection is the second
from Vækstfonden and Sunstone in just 18 months, and is based on a strong belief in Blackwood Seven’s
potential and ability to create a competitive advantage for the clients – thus securing increasing market
share. The participants in the first capital injection were Vækstfonden, Sunstone Capital and Seed Capital.
In Denmark, Blackwood Seven has gained market share from traditional media agencies and the company
expects a continued growth in market share going forward.
“We expect a fast growth in market share on the German market, just as we have seen in Denmark. The
traditional media agencies have failed to adjust to the advertisers’ requirements – and our solution, which
is based on data, transparency and a large degree of automation, offers far better business results for the
clients and at a significantly lower cost”, says Thomas Bertelsen.
Contact:
Carl Erik Kjærsgaard, Chairman and co-founder, +45 40 30 10 29