Fra lokal til Global virksomhetsstyring Peter Lerche Raadal Senior Vice President Finance - CFO Nammo 1 Nammo Proprietary Information Agenda • • • • Nammo – hvem er vi? Strategiarbeidet i Nammo før og nå Teori og dagens strategimetode Utfordringer – Språk – Kultur – Avstand • Cognos: One way – One Nammo • Oppsummering 2 Nammo Proprietary Information Kort om Nammo • • • • • • 50/50 eierskap 2000 ansatte 18 produksjonsenheter 8 land Ca. 75% eksport utenfor Norden (Fi-Sv-No), ca 15% sivilt Kjerneprodukter og teknologier: Ammunisjon 3 Rakettmotorer Demilitarisering Nammo Proprietary Information Skulderfyrte systemer 4 Nammo Proprietary Information Geographical distribution of Sales 2011 NO/SE/FI 31 % 33 % USA/Canada Europe 33 % 3 % Others 5 Nammo Proprietary Information Nammo AS Company Legal Structure 6 100% Nammo Canada Inc. 100% Nammo Australia 100% Nammo Inc. 100% Nammo Talley Inc. 100% Nammo Buck GmbH 90% Nammo NAD AS 100% Nammo Lapua Oy 100% Nammo Composite Solutions LLC 1) 100% Nammo Demil LLC 100% NammoT actical LLC 100% Nordic Distribution Oy 100% Nammo Artillery Center Oy 100% Nammo Germany GmbH 100% 65% Lapua GmbH ND PressTec GmbH 100% Nammo Raufoss AS 100% Nammo Bakelittfabrikken AS 100% Nammo MTH SA 100% Nammo Sweden AB 100% Nammo Vingåkersverken AB 100% Nammo Demil Division AB 100% Nammo Vanäsverken AB 100% Hansson PyroTech AB 100% Nammo LIAB AB 100% Norabel Ignition Systems AB 50% SN Technology SA Nammo Proprietary Information 50% N2 Defense LLC Nammo’s Business Units Small Caliber Medium & Large Missile Products Demil Nammo Talley Nammo Talley 7 Nammo Proprietary Information Agenda • • • • Nammo – hvem er vi? Strategiarbeidet i Nammo før og nå Teori og dagens strategimetode Utfordringer – Språk – Kultur – Avstand • Cognos: One way – One Nammo • Oppsummering 8 Nammo Proprietary Information Strategiarbeid i Nammo: • 1998 – 2002: – Fokus på legal organisasjon – Fokus på restrukturering • 2002 – 2008: – Divisjonalisering – Egne strategiplaner for hver divisjon – Corporate med sin strategi • 2009 – 2012: – Ny visjon og verdier – Fokus på Cross divisional culture – Fokus på One Nammo 9 Nammo Proprietary Information Agenda • • • • Nammo – hvem er vi? Strategiarbeidet i Nammo før og nå Teori og dagens strategimetode Utfordringer – Språk – Kultur – Avstand • Cognos: One way – One Nammo • Oppsummering 10 Nammo Proprietary Information Teori • Bygget på teorien til Kaplan and Norton – Balance Scorecard – 4 perspektiver (pillarer) • • • • Finance Market Innovation Organization – Strategy Map 11 Nammo Proprietary Information Nammo’s Vision Securing the Future Nammo’s Values Dedication • We are enthusiastic and creative – Always searching for the best solutions Precision • We are reliable and accurate – Both in technology and business Care • We are inclusive and open-minded – 12 Encouraging team spirit and co-operation Nammo Proprietary Information Strategy Map – Nammo Group FINANCE MARKET INNOVATION ORGANIZATION “Securing the Future” Vision & Values Dedication – Precision – Care Grow value to shareholders through increased share value and paid dividend Strategic Goals CSF – Critical Success Factors Pursue acquisition growth by improving our sales with 1 000 MNOK within 2015 Improve organic sales with at least 5% per year Adequate level of working Adequate level of Working capital Capital Sustain position the Nordic Sustain position inin the Nordic Market Market Diversified product portfolio in various stages of life cycle Sustain a positive Company reputation Available cash for growth Available Cash for growth Solid local presence in key Solid local presence in key markets markets Improve process control, from contracting to delivery Strong focus on HESS (H-value and sickness) > 13% in the period ROSROS > 13% in the period Entering new markets Entering new markets Secure intellectual property rights (IPR) Visualize Corporate Social Responsibility (CSR) Reach at least 200 MNOK in EVA with 11% required rate of return within the period within the period Secure “level playing field” Secure “level playing field” inin Nammo’s available markets Nammo’s available markets Secure and and improve improve an an effective effective Secure infrastructure infrastructure Increase female presence at all levels Further development of the One Nammo project Identify acquisition targets Identify acquisition targets and execute and execute Higher standard of leadership 13 Nammo Proprietary Information Strategy map • En rød tråd fra divisjonenes strategikart til konsernets SCD 14 MLCD MPD Demil Nammo Proprietary Information NT Nammo Internal Control System 15 Nammo Proprietary Information Directives, procedures and instructions - design, implementation and monitoring of execution Owner Procedures: Directives: Who is responsible for what in a management perspective Directives How are the directive statements to be implemented Procedures Instructions 16 Instructions: More detailed descriptions for control execution, only defined when required Nammo Proprietary Information Balance Scorecard Nammo Group Perspective KPI's Return on Sales (ROS) EVA (Ec onomic value added) Finance Return on Capital Employed (ROCE) Working capital Working capital in % of sales Order intake in % of sales Order stoc k Number of qualified tenders Market Nordics North America Cost of rework Spread of produc t portfolio over life cyc le (index) Internal and external R&D as % of total revenue Internal R&D costs External R&D c osts Productivity rate – productive time/available time Net Profit/ man year Sales/ man year Organization Corporate Social Responisbility (CSR) - nivå Sic kness (short and long term) Number of c ritical incidents (H-value) Reputation 17 Actual this period 2012 Status Trend Sales in divisions Europe Innovation Target this period 2012 Nammo Proprietary Information Long term target Actions Agenda • • • • Nammo – hvem er vi? Strategiarbeidet i Nammo før og nå Teori og dagens strategimetode Utfordringer – Språk – Kultur – Avstand • Cognos: One way – One Nammo • Oppsummering 18 Nammo Proprietary Information Hvilke utfordringer har vi • Språk • Kultur • Avstand • Leve Toten – drit i resten… 19 Quickly! Stop that stranger Nammo Proprietary Information Språk • Språk i Nammo – – – – – – Norsk Svensk Finsk Tysk Fransk Engelsk • Broken English 20 Nammo Proprietary Information Kulturelle forskjeller 21 Nammo Proprietary Information Avstander • Store avstander mellom selskapene • Forskjellige tidssoner • Behov for å møtes • Skape troverdighet 22 Nammo Proprietary Information Agenda • • • • Nammo – hvem er vi? Strategiarbeidet i Nammo før og nå Teori og dagens strategimetode Utfordringer – Språk – Kultur – Avstand • Cognos: One way – One Nammo • Oppsummering 23 Nammo Proprietary Information Cognos: One way - One Nammo • Cognos: – Business Intelligence-løsning – Planning – Controller (konsolidering) Perspective KPI's Return on Sales (ROS) EVA (Economic value added) Finance Return on Capital Employed (ROCE) Working capital Working capital in % of sales Order intake in % of sales Order stock Number of qualified tenders Market Nordic s North America Cost of rework Spread of produc t portfolio over life c ycle (index) Internal and external R&D as % of total revenue Internal R&D c osts External R&D c osts Produc tivity rate – productive time/available time Net Profit/ man year Sales/ man year Organization Corporate Soc ial Responisbility (CSR) - nivå Sickness (short and long term) Number of c ritical inc idents (H-value) Reputation 24 Actual this period 2012 Status Trend Sales in divisions Europe Innovation Target this period 2012 Nammo Proprietary Information Long term target Actions 25 Nammo Proprietary Information Agenda • • • • Nammo – hvem er vi? Strategiarbeidet i Nammo før og nå Teori og dagens strategimetode Utfordringer – Språk – Kultur – Avstand • Cognos: One way – One Nammo • Oppsummering 26 Nammo Proprietary Information Oppsummering • En god metodikk på plass • Strategien godt forankret i de ulike ledergruppene • Implementert Cognos som beslutningsstøtteverktøy for å hjelpe oss med å lage målesystemer, rapportering og oppfølging • Gjenstår å få hver enkelt medarbeider til å forstå: – Hva betyr dette for meg • => One Nammo prosjekt 27 Nammo Proprietary Information 28 Nammo Proprietary Information Securing the Future Eksport 29 Nammo Proprietary Information
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