Firstname X. Lastname xxxx yyy Somestreet, Bigcity, MD 21xxxx 555-555-5555 [email protected] BEFORE Sample Resume PROFESSIONAL SUMMARY: Over 20 years professional sales experience, that includes 14+ successful years in advertising and marketing, copywriting, design, attention to detail. Managing and maintaining account lists in CRM applications and software. Implementing design and presentation of proposals and sales materials. Demonstrating proficiency in Microsoft Office and familiarity with Adobe Photoshop, Lightroom, HTML and web analytics. Offering extensive experience and expertise with broadcast, online, outdoor and social media platforms. Remained in top 20 percentile of account management and billing consistently since 2000 while managing account lists that exceeded 2 million dollars revenue annually. PROFESSIONAL WORK EXPERIENCE: August 09 – Present Abusiness, Acity, MD 21xxx Owner Experience with website development and maintenance. Aiding with SEO, web analytics, HTML coding. Offering extensive knowledge and use of social media marketing including Facebook, Twitter, LinkedIn, Blogspot and more. Creating [a product] as well as [another type of product]. September 08 – January 09 Acompany, Inc., Sometown, MD 21xxx Interactive Sales Manager Assisted in developing brand awareness Defined target demographics Detailed needs analysis’s that created solutions for customers addressing their needs/goals through online marketing campaigns. Educated the consumer about the benefits of online advertising and the various ways that they could attract new business. Drafted and presented proposals. February 08 – September 08 Anothercompany, Anothertown, MD 21xxx Senior Account Executive Procured new business through prospecting, follow up and closing the sale. Generated proposals to address the cost benefit to the customer. Maintained a CRM to remain organized through the various phases of customer contact. Generated over $100,000 in new business for the company, as well as developed new relationships with over 20 new customers, and numerous prospects. Expanded working technical knowledge of voice and data communications. December 06 – January 08 Yetanothercompany, Acity, MD 21xxx Senior Account Manager Assisted in rebuilding revenue for a low rated xxx through creative campaigns. Increased spending from existing clients as well as procured new business. Maintained account list with CRM software. Offered xxx, online and event marketing solutions to businesses targeting the A35-64 demographic. Designed sales presentations, proposals and materials. Assisted sales manager in developing new prospecting techniques and tools, as well as helping unseasoned account executives. Handled both national and local accounts. Major accounts included – Nissan, Wendy’s, Sterling Jewelers, Lowe’s, Dunkin Donuts, Provident Bank July 06 – December 06 Anotherorganization, Yetanothercity, MD 21xxx Account Executive Prospected for new business through defined target demographics and geographical areas to ensure successful campaigns. Developed custom proposals and “out of the box” strategic thinking to demonstrate ROI benefits to advertiser. July 03 – June 06 Anotherorganization, Somecity, MD 21xxx Senior Account Manager – XXX sales Procured new business while maintaining existing account list. Designed sales presentations, proposals and materials, including qualitative/quantitative data. Successfully retained 100% of previous business, in addition to procuring new clientele through xxxx. Was one of few who successfully sold campaigns on all three of xxx cluster., xxx and online, as well as outdoor billboard advertising. Managed and built a book of business that billed over $1.5 million annually. Major accounts handled – Hecht’s, Wendy’s, Shoppers Food, Outback Steakhouse, Dunkin Donuts, MTA, Dick’s Sporting Goods. January 01 – April 03 Anotherorganization, Bigcity, MD 21xxx Account Executive Maintained an existing book of business along with building new relationships to procure sales. Designed sales presentations, proposals and materials, including qualitative/quantitative data. Secured endorsements for xxx while creating top-of-mind awareness for advertiser with customers Sold sports marketing and sponsorships for the Baltimore Orioles and the Maryland Terps. Responsible for over $2 million annual revenue. Key clients included Esskay, US Airways, and Maryland Department of Tourism. May 98 – December 00 Anotherorganization, Smallcity, MD 21xxx Account Executive Developed new business through agency negotiations and local businesses. Designed sales presentations, proposals and materials. Procured non-traditional revenue through creative campaigns and out-of-the-box thinking. EDUCATION/TRAINING: Instituteofhigherlearning, Bigcity, MD 21xxx GPA 3.75 Deans Honors List 1997 XXX Marketing Master Certification – Radio Advertising Bureau XXX Marketing Associate Certification – Radio Advertising Bureau Well-Known-Organization University for Advanced Sellers Creative workshops – Well-Known-Organization PROFESSIONAL AFFILIATIONS: Volunteerorganization Bigcity, Board of Directors, XXX Committee Member of Aneighborhood Merchants Association http://www.linkedin.com/in/someusername Firstname X. Lastname xxx yyy Astreet • Bigcity, Maryland 21xxx • AFTER Sample Resume 555-555-5555 • [email protected] 20-year sales and advertising veteran with impressive track record on socialmedia, online, broadcast, and outdoor marketing platforms Summary Energetic and goal oriented, as demonstrated by prospecting for new business, partnering successfully with regional managers and agencies, building impressive books of sale, and outselling peers. Dedicated to ensuring a superior customer experience, as demonstrated by consistent client retention and an ability to generate new business from existing client base. Analytical and innovative, as demonstrated by defining demographics, creating campaigns used as company-wide models, and developing strategies that increase revenue. An excellent verbal and written communicator, with advanced skills in persuading and negotiating. Employment Companyname, Bigcity, MD Owner 2009―Present Provide marketing consulting to small businesses, guide and assist clients in use of social media marketing, develop and maintain websites, track website analytics and generate reports, and apply basic SEO. Anothercompany, Smallcity, MD Sales Manager 2008―2009 Researched and defined target demographics, created business development opportunities, and increased brand awareness. Sold online advertising: leader boards, skyscrapers, banners, and pre-rolls. Performed customer needs analyses for solution selling. YetanotherCompan, Atown, MD Senior Account Executive 2008 Established a prospecting program, generated new business, followed up on leads, and closed sales of voice-anddata telecommunications products, including T1s, Ethernet, and hosting allocation. Wrote proposals, and provided ROI consulting for customers. Generated more than $100,000 in new business, built strong relationships with more than 20 new customers, and uncovered numerous prospects. Anorganization, Bigcity, MD Senior Account Manager 2006―2008 Produced creative marketing campaigns and rebuilt revenue for a [type of organization]. Led the change from an open-territory strategy to a geographic focus based on xxx by zip code, which resulted in a 15% increase in new business in the first 45 days. Created an innovative multi-media, event-marketing, and sales campaign that was later used as a company-wide model. Earned the number 1 billing position for online sales. Managed local, regional, and national accounts, including Nissan, Wendy’s, Sterling Jewelers, Lowe’s, Dunkin’ Donuts, and Provident Bank. Anotherorganization, Somecity, MD Account Executive 2006 Defined target demographics and geographies, researched new-business prospects, and conducted solution selling. Yetanotherorganization, Yetanothercity, MD Senior Account Manager, XXX Sales 2003―2006 Sold xxx, online, and outdoor billboard advertising for a [type of organization]. Retained 100% client base despite change [change in strategic focus]. Managed and grew a book of business that billed more than $1.5 million annually; Increased new business development 20% YOY. Sold campaigns on xxx―rarely accomplished by other account executives. Managed local, regional, and national accounts, including: Hecht’s, Wendy’s, Shoppers Food, Outback Steakhouse, Dunkin’ Donuts, MTA, and Dick’s Sporting Goods. XOrganization, Sometown, MD Account Executive 2001―2003 Secured more than $700,000 in sponsorships from the Baltimore Orioles each season, including a xxx campaign, stadium signage, and skybox opportunities. Built collaborative partnerships with Regional Managers and agencies, which resulted in increased market penetration. Accounts included Esskay, US Airways, Men’s Wearhouse, and Provident Bank. Lastorganizatoin, Towson, MD Account Executive 1998―2001 Developed new business through agency negotiations and local businesses. Additional Experience: Additional [organization type] sales, [organization type] sales, realtor, and loan officer Computer Skills Proficient: Windows, Microsoft Office, Word, Excel, PowerPoint, Outlook, Android, Picasa, Flickr, ACT!, and social media (Facebook, Twitter, LinkedIn, and Blogspot) Moderate skill: Access, PhotoShop, HTML, Lightroom, web analytics, and SEO Education Instituteofhigherlearning, Bigcity, MD GPA 3.75, Deans List [some year] xxx Marketing Master Certification― xxx Advertising Bureau xxx Marketing Associate Certification―xxx Advertising Bureau Wellknownorganization University for Advanced Sellers Creative Workshops― Wellknownorganization Professional Affiliations Organizationname, Bigcity, MD, Co-Organizer―Networking group for photographers of all levels Recommendations available at http://www.linkedin.com/in/username
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