Dealer Summit Tuesday, April 8 8am - 6pm & Wednesday, April 9

SPECIAL OFFER FOR CIADA MEMBERS!
Dealer Summit
Dealer Summit
The Innovative Dealer Summit has become the definitive
AGENDA
management education forum for dealer principals and
TUESDAY, APRIL 8 | 8am to 6pm
senior dealer managers and addresses the most pressing
7:00am
- 8:00am
Registration, Exhibit Hall Open
8:00am
- 10:00am
Breakfast, Opening General Session
sales, profitability, technology, best practices, social media
and other emerging issues in dealership operations today.
10:00am - 10:50am
Concurrent Sessions - Round #1
WHO SHOULD ATTEND?
11:00am - 11:50am
Concurrent Sessions - Round #2
Dealer principals/owners, general managers, senior dealership
12:00pm - 12:30pm
Lunch Program & Keynote Speaker
12:30pm - 2:00pm
Exhibit Hall Open
directors, key dealership leaders, advertising and marketing
2:00pm
- 2:50pm
Concurrent Sessions - Round #3
consultants, controllers, and other key decision makers.
3:00pm
- 3:50pm
Concurrent Sessions - Round #4
4:00pm
- 4:50pm
Concurrent Sessions - Round #5
5:00pm
- 6:00pm
Cocktail Reception, Exhibit Hall Open
managers & directors, sales leadership, Internet sales managers,
business development managers, F&I directors, fixed-op
WHY ATTEND?
The Innovative Dealer Summit is the most timely
and important leadership function you’ll attend this year.
7:00pm
Tuesday, April 8 | 8am - 6pm &
Wednesday, April 9 | 8am - 2pm
Registration opens at 7am both days
Charity Preview Party
Colorado Convention Center
(Cocktail attire)
The best and the brightest in their fields of expertise
have competed to present in Denver.
WEDNESDAY, APRIL 9 | 8am to 2pm
Learn the latest in innovative technologies and emerging
7:00am
- 8:00am
Registration, Exhibit Hall Open
management, social media marketing, lead generation and
8:00am
- 9:00am
Breakfast, Opening General Session
follow-up, inventory management and more!
9:00am
- 10:00am
Concurrent Sessions - Round #6
10:00am - 10:50am
Concurrent Sessions - Round #7
11:00am - 12:00pm
Exhibit Hall Open
12:00pm - 1:00pm
Lunch, Closing General Session
• Increase service and parts profit
1:00pm
Stadium Tour, Exhibit Hall Open
• Improve customer satisfaction index
2:00pm
Internet strategies regarding SEO-SEM, dealer reputation
PLUS YOU’LL LEARN HOW TO:
• Ramp up sales
• Enhance your brand reputation
- 2:00pm
Exhibit Hall Closes; Exhibitor Tear-Down
• Maximize customer relations management
www.InnovativeDealerSummit.com
www.InnovativeDealerSummit.com
www.facebook.com/innovativedealersummit
www.twitter.com/dealersummit
HOSTED BY:
• Reduce operational costs and cut waste
• Improve your bottom line
Sports Authority Field at Mile High
1701 Bryant St. • Denver, CO 80204
290 East Speer Boulevard
Denver, Colorado 80203
303.831.1722
www.InnovativeDealerSummit.com
denver
AUTO SHOW
BREAKOUT SESSIONS
The Used Car Department 2014 and Beyond – How Technology Can
Help you Beat the Competition and Maximize Profitability
Geoff Bedine | Dealertrack Technologies, Inc.
Loyalty Marketing: The Unfair Advantage
Micah Birkholz | 1:16 Digital Media
Don’t miss this problem-solving and
idea-generating Summit -- this year at
Sports Authority Field at Mile High!
HOSTED BY:
denver
AUTO SHOW
REGISTRATION
*deadline is Friday, April 4
Cost is only $195 per person (save $200).
If you are interested in attending this
conference for the special CIADA registration
fee of only $195, please email Todd O’Connell
at [email protected] to register.
KEYNOTE SPEAKERS
Mark Hunter - Author & Sales Motivational Speaker, The Sales Hunter
Does Your Dealership Have Managers or Leaders? Understanding the
Difference will Impact Your Total Sales and Bottom Line
Tommy Spaulding - Author & Speaker, Spaulding Companies, LLC
It’s Not Just Who You Know!
Scott Painter - CEO, TrueCar
Trends and Direction of New Car Purchase Decision Making
Frank Frausto - Media Partnerships, Google
and Ryan Moffat - Director of Central Sales, Ad Taxi Networks
Maximizing Automotive Advertising Through PPC & YouTube Search
Shalini Jariwala - Strategic Partner Manager, Channel Sales, Google
and Phil Sura - VP of Sales, UnityWorks Media
Leveraging Video Pre-Roll to Sell Cars
David Lewis - President, David Lewis & Associates, Inc.
Understanding Your Customer
Bill Wittenmyer - Partner, ELEAD1ONE
3 Critical Lead Follow Up Strategies Proven To Increase Profit
Dealer Reserve and Advertising: Dangerous Waters Ahead
Michael Dommermuth | Fairfield & Woods, PC and
Randy Henrick | Dealertrack Technologies, Inc.
A Better Way to Customer Loyalty: Focus on Employees First,
Customers Second
Mike Esposito | Auto/Mate Dealership Systems
Moneyball in 2014--Market Opportunities for Car Dealers
Jim Flint | Local Search Group
The Secrets of Inspirational Selling
David Lewis | David Lewis & Associates, Inc.
Fixed Ops Solutions that Can't Be Missed: Dramatically Improve CSI
Scores and Reduce Costs
Michael Malatin | Pinnacle Automotive Hospitality Services
Take Over Your Results in 2014
Gary May | IM@CS
Digital Retailing Secrets of the Top One Percent
Ali Mendiola | DealerTrack Technologies, Inc.
Website & CRM Insights: Generate your Best Conversions!
Dan Moore | VinSolutions
7 Digital Marketing Secrets To Take Back Lost Sales
Nan Mossey | Potratz
A Comprehensive Approach to Online and Offline Marketing
John Franco | Force Marketing
5 Ways To increase Your Team's Performance & Your Bottom Line
Glenn Pasch | PCG Digital Marketing
Only in This Town: State and Local Employment Law Developments
and Trends
Todd Fredrickson | Fisher & Phillips LLP
How to Make Sure Your DMS Data Doesn’t End Up In the Wrong Hands
Jennifer Payne | J & L Marketing
How to Use Social Media to Dominate Page 1 on Google
Kate Frost | Kate Frost Inc.
Live Video for Vehicle Merchandising: Increasing Consumer Purchase
Influences at the Dealership
Glen Garvin | Dominion Dealer Solutions
Stories, Lies and Surveillance: Exposing Workers’ Compensation
Fraud
Matthew Heiderich | Pinnacol Assurance
Display Ads: Accelerating Auto Sales to Multicultural Audiences
Rafael Hernandez | Luminar
What Does Leadership in a Dealer Look Like and What Does it Take to
Implement It?
Mark Hunter | The Sales Hunter
The 7 Habits of a Highly Social Dealership
David Johnson | 3GEngagement
The “Transparency” Challenge: Embracing Consumer Confidence to
Boost Your Bottom Line
Todd Kinzle | vAuto Genius Labs
Why Your OEM’s Goals Don’t Benefit You & SEM IS Best Kept Local
Lance Lambert | The Denver Post
Best Ideas and Practices From NADA's 20 Group
Brad Lawson | NADA
Motivation by Reputation
Ryan Leslie | DealerRater
The Consumer Decision Journey
Howard Polirer | AutoTrader
Digital Jeopardy (The Game Show Expert Panel)
April Rain | Digital Rain Inc.
Managing the Essential Four Variables for Service Profitability
Don Reed | DealerPro Training
Manage Employment-Related Risks
Mike Russell | Federated Insurance
Tell the Whole Story to Sell More Cars!
Christian Salazar | DealerFire
Traditional Media Dominance in a Digital World
Troy Spring | Dealer World
Put Your Salespeople Where Your Customers Are
Renee Stuart | Reputation Revenue
Next Generation Advertising Leveraging Video
Phil Sura | UnityWorks Media
The 5 Biggest Changes You Need To Make In 2014 To Have a Record
Year
Joe Verde | Joe Verde Sales & Management Training, Inc.
Consumer & Mobile First - Responsive Design's Impact On Consumer
Engagement
Brent Wees | Glovebox
Think Outside the Automotive Box – How to Integrate Your
SEM, SEO and Website to Drive Sales and Consumer Experience
Jason Wiley | Haystak Digital Marketing
and more!